4 Aug 2015
This day in age, advertisement is big business. Of course, its nothing new. Products promoted in radio and television commercials have been present since as long as the broadcasting mediums. But the significance lies in the new awareness businesses have of the potential client-base through commercial conduits. Today, YouTube gets enough traffic to it a day that it is a single promotional tool in itself. But the difficulty is that people are so inundated with thirty-second ads that there needs to be several indirect peripheral reminders of the product before someone wants to go out of their way to buy.
Tragically, this is the modern economic landscape. People prioritize their attention, because it their is a daily push for businesses to ‘stay afloat’ in the market. Consumers (as people are labeled in the economic viewpoint) are targeted, and the possible transactions that could be a had with them, as well as returning customer relationships.
The economy is a shifting tide of consumer-corporate trend-setting. The economic concept of supply-and-demand is resultingly unpredictable, because consumers are actually told what they are to want, in many cases today. What this could look like long-term is consumer mentality that doesn’t know how to make decisions. And the business’s driving the marketing are simply trying to lead the “consumer herd”.
Market shares are what the business and investors are looking at, effectively reducing people to relationally-depreciated statistics.
But the stakes are greater even that this. The political front is much the same way, looking at the voter turnout, selling a winning “issue stance”. Politics have depreciated immensely from its etymological roots, relating to legislative policies. On one hand, the different departments of society have evolved into a relative perspective of how things should happen, which is pretty democratic, but this means that there is really no absolute standards that objectively govern. Businesses are looking to the consumers, and the consumers are looking to businesses. And regulating groups set up by the government act in a very mechanical mode any more. The BBBs, FDAs, EPAs, FDICs, and NLRBs merely look to see if quotas are met, and then thier highly-regarded stamps of approval are given. So who is running the show here?
And the underlying academic fields that power the advancement of technology, and economics, and entertainment are really understandably application-minded. These institutions, like colleges, Technical Institutes, and other credential-offering training programs are setting this perpetually-shifting economy to continue to mutate. Science is funded by federal grants, or private investors with profit-focused personal agendas.
Philosophy and ethics are starting to be reverse engineered to support the mutations happening at the marketing level. Programming languages are becoming a huge hiring point, because much of our present society leans so much on computing power, that code needs to be written to produce the now-expected results, from both business and consumer fronts. How much of our society is under a deceptive cycle of marketed confusion? It’s not that marketing is bad, or advertisments are morally wrong – these are really helpful when used in the right context. When advertisement get in the way of other advertisements though, there is a line crossed. Do people really know what they want, free from the reletive trend-setting struggle of the present economy? Are people still reaching to achieve their dreams, despite what their college degree landed them in? How much high-pressure work atmospheres could be reduced or even eliminated if people were to resist what the “status-quo” told them was the best option?
From the perspective of an amatuer blogger volunteering as a teacher, It is imperative for me to make known this perspective, as long as I sit outside of the “high-pressure rat-race” looking in.